How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 01:17

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
How does someone start doing urban exploration?
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
What are you struggling with in your life? What would you like to have instead?